It S Like Making An Art Film Yu Enters A Brave New World With Yutopia
“It’s like making an art film, you know,” he told me. “You might have put in a lot of effort. You might have done everything that you thought was best. But you have no idea how people will respond, because they are not used to seeing such work from you.” The simile to an art film is an apt one. For, if one was to invoke Bollywood in a movie-mad nation like India, YU (and its sister brand Micromax) has pretty much been an out and out commercial film maker, gauging what the public wants and then giving it to them in spades....